If you ask most people what they think AI is useful for, they will probably tell you that it’s mainly for automating routine, repetitive tasks. While this is often true, a growing branch of the science is dedicated to building AI tools and applications that can mimic one of the most uniquely human of all skill sets – creativity.
Generative AI algorithms take existing data – video, images or sounds, or even computer code – and uses it to create entirely new content that’s never existed in the non-digital world.
One of the most well-known generative AI models is GPT-3, developed by OpenAI and capable of creating text and prose close to being indistinguishable from that created by humans. A variant of GPT-3 known as DALL-E is used to create images.
The technology has achieved mainstream exposure thanks to experiments such as the famous deepfaked Tom Cruise videos and the Metaphysic act, which took America’s Got Talent by storm this year. But in 2023, we will see it used increasingly frequently to create synthetic data that can be used by businesses for all manner of purposes. Synthetic audio and video data can remove the need to capture film and speech on video – simply type what you want the audience to see and hear into your generative tools, and the AI creates it for you!